× ONE LOGISTICS SOLUTIONS

Partnership deck Indonesia · 2026

Fold.
Refill.
Go.

Collapsible cups, bottles and food containers from New York, imported and distributed in Indonesia by One Logistics Solutions. Built for retail, F&B and corporate partners.

14.0 cmBiggie, 470 ml. 14 cm open, 5 cm folded.

A man handing over a folded Stojo cup on a city street

02 · The opportunity

Indonesia drinks on the go. Its cups go nowhere.

0

coffee-related locations in Indonesia (Nov 2025), the most of any country.

0+

branded coffee shop outlets at end 2025, heading past 10,400 by 2030.

0 M t

plastic waste in 2024, 19.71% of everything Indonesia threw away.

<0%

of Indonesia's waste is recycled. More than half goes to landfill.

Branded coffee chains, outlets

Largest operators, end 2025

Janji Jiwa

0

Kopi Kenangan

0

Tomoro Coffee

0

Lain Hati

0

Fore Coffee

~330

Each chain serves thousands of takeaway cups per outlet every week.

Reusables only win when they are easier to carry than a disposable. That is the gap Stojo fills.

The policy tailwind

2029 · national target to phase out single-use plastic products
Jakarta and Bali · already ban single-use plastic bags
2019 roadmap · producers must plan to cut packaging waste

Sources: SCAI via SEAsia (Nov 2025); World Coffee Portal (2026), chain outlets and 2030 forecast, Fore ≈230 (2024) + ~100 (2025); KLHK via InvestinAsia (2024); Arab News/government data (recycling, landfill); AFP/Inquirer (2029 target); Jakarta Post (bans, 2019 roadmap).

03 · The product

Not another tumbler. A cup that disappears.

Pocket sizeBiggie folds 14 → 5 cm. Bottles fold 18 → 8 cm, about half their height.

Leak-proofSealed lid and plug, hot or cold. Folded, it stays sealed in a bag.

Food-grade siliconeLFGB-certified, the EU standard. BPA, phthalate and lead free.

No glueLid, sleeve and body come apart: replace one part, recycle each separately.

Easy careDishwasher safe. Cups are microwave safe too.

Barista readyPocket Cup is marked for 8, 10 and 12 oz pours.

Fold the Biggie

14.0 cm

Fold the Bento

Open

Designed in Brooklyn, New York. Kickstarter 2014 at 12× its goal. Sold at the MoMA Design Store, Target, Selfridges, John Lewis, Anthropologie and Whole Foods. #32 on the FT list of fastest-growing companies in the Americas, 2021.

Open · 14 cmBiggie 470 mldrag to rotate

OpenBento 650 mldrag to rotate

Sources: Stojo specifications via E&E Dynamic; Retail TouchPoints interview with CEO Jurrien Swarts; Selfridges, Sur La Table and refash product listings; Bean Scene (Pocket Cup marks).

04 · The range

Eight lines. Everything folds.

Line	Capacity	Weight	Open → folded		Colours

Click a row for details. Colours are the first Indonesian shipment; the full palette is available on order. Food lines fold flat; exact folded heights to be confirmed.

Drink

Biggie

05 · Why partners carry Stojo

The product does the selling.

Demo in one second

The fold is the pitch. Shoppers get it at the shelf, and collapsed packaging is about a third of the volume.

A daily habit

Born from founders who each used nearly 1,000 disposable cups a year. Used every day, then the next shape.

Design-store pedigree

The same product as MoMA and Selfridges. Premium shelf presence, everyday price point.

For	What you get	How it pays back	Proof you can track
Retail & distribution	A differentiated, demo-able range in 8 lines	Gift and impulse sales, add-on to drinkware and lunch	Sell-through per store, per SKU
F&B & coffee chains	A bring-your-own-cup programme plus counter merch	Fewer cups, lids and sleeves bought; merch margin; repeat visits	Refills, cups avoided, merch units
Corporate gifting	Branded kits people keep using	Gift that is seen daily; ESG story with a number on it	Kits delivered, disposables avoided

Jump to a track

Sources: Retail TouchPoints (collapsed packaging one third of expanded volume); Selfridges brand story.

06 · Track A

Retail & distribution

For lifestyle, home, gift, sports and outdoor retailers, department stores and marketplace sellers.

01

Curated assortmentOpen with drink lines, add food storage once the shelf proves out.

02

Counter displayA closed display keeps silicone dust-free and lets staff demo the fold.

03

Content readyOfficial Stojo photo and video library for store, site and socials.

04

Brand demand onlineStojo goes live on Shopee in December 2026.

Suggested starter assortment · per door

Biggie 470 ml · 3 colours	hero
Pocket Cup 355 ml · 3 colours	entry
Bottle / Sport Bottle 590 ml	gym, travel
Bento 650 ml · tinted	lunch
Snack Box 700 ml	kids, office

Quantities and terms (wholesale or consignment) are agreed per partner after a store walk.

Partner report · OLS control tower

Store A · weekly sell-through (illustrative)

Sold0

On hand0

Weeks cover0

DrinkEat

Every partner gets stock, sell-through and reorder suggestions per SKU. Sample data shown.

07 · Track B

F&B & coffee chains

Turn "bring your own cup" into a reason to come back.

Step 1Sell at the counterCo-branded Biggie or Pocket Cup as merch, margin on every unit.

Step 2Reward the refillA small discount or extra shot each time a Stojo comes back.

Step 3Report the impactCups avoided per outlet, ready for your ESG page.

Why it fits a coffee bar

Pocket Cup marks · 8, 10 and 12 oz, matches standard menu sizes
Hot and cold · one cup for latte and es kopi susu
Folds into a pocket · customers actually carry it back

What it saves you

Outlets

Cups per outlet per day

Customers who bring a Stojo

Cost of cup, lid and sleeve

Cups avoided per year0

Packaging saved per year0

Cups avoided per outlet per day0

Each mark is 1% of daily cups; green ones are refilled in a Stojo. Example inputs, 360 trading days.

08 · Track C

Corporate gifting

A gift people use every day, with your logo on it.

Onboarding kitsDay-one Biggie and Bottle for every new hire.

Year-end hampersBento plus Biggie for clients and partners.

ESG programmesOff single-use at the office, with a number to report.

Events and launchesMerch that folds into a goodie bag.

Customisation. Your logo on existing Stojo products. Custom colours and shapes from about 3,000 pcs per SKU. Both subject to brand approval.

How an order runs

BriefHeadcount, budget, date

Mock-upProducts, colours, logo

ApprovalSamples signed off

ProductionBranding and packing

DeliveryTo one office or many

Build a kit

Employees

0pieces in this kit order

0disposables avoided per year (1 drink per workday, 260 days)

09 · Supply chain

From New York to your shelf, one partner in Indonesia.

Import and customsLanded, duty-paid stock under HS 3924.10. No paperwork on your side.

Warehouse and fulfilmentJakarta stock. Delivery to stores, outlets or offices.

Control towerLive stock, sell-through and campaign reports per partner.

Marketplace operationsShopee listing and campaigns run in-house.

NOV 2026First shipment inbound8 lines, 22 colourways

DEC 2026Stojo on ShopeeBrand search and reviews start

Q1 2027Partner pilotsRetail, F&B and corporate

2027Scale with partnersWider range, custom runs

10 · Next step

Start with a 90-day pilot.

WEEK 0Discovery callGoals, sites, volumes, which track fits.

WEEK 1–2Sample kitHands-on samples for your buyers and staff.

MONTH 1–3PilotA few stores, outlets or one team. Monthly report.

DAY 90Review and scaleKeep what works, roll it out.

What we measure together

Sell-throughUnits sold vs. stock, per SKU and door

RepeatRefills or second purchases

Cups avoidedFor your sustainability reporting

FeedbackStaff and customer notes on fit

Let's fold it in.

Ferdy Febrian Iskandar · One Logistics Solutions, Jakarta
ferdy.febrian@onelogisticssolutions.com · stojo-id.com

Fold.Refill.Go.